A make-up collaboration between Pantone and Sephora has been inked, reported WWD December 7.
The publication has learned of a partnership between the color forecasting firm and the international cosmetics giant, which will result in a Pantone-branded beauty line.
A limited edition color cosmetics collection is reportedly to go on sale at Sephora stores and on sephora.com as of March 2012, with prices ranging from $18 to $80.
For more than a decade, Pantone has selected its Color of the Year, influencing product development and purchasing decisions in multiple industries including fashion, home, and beauty. The winning shade of 2012 is Tangerine Tango, is a reddish orange shade, described by the brand as "vivacious" and "enticing." This will be the collection's theme.
Sources have revealed that if Pantone's collaboration with Sephora is a success, more Sephora-Pantone collaborations could be on the cards.
Publié le 08.12.2011
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